http://www.netsquared.org/tags/innovation-models share stories about how web-based technologies are impacting people’s lives build toolkits for nonprofits around the globe to help extend their good work en-US http://www.netsquared.org/blog/anardelli/media-should-position-itself-in-the-fat-belly <p>Yesterday I came across an interesting&nbsp; piece on GigaOM about the &quot;Fat Belly&quot; (<a href="http://featured.gigaom.com/2006/09/04/digg-that-fat-belly">original piece linked here</a>), that added on to Chris Anderson&#39;s Long Tail theory (<a href="http://www.thelongtail.com">read about it here</a>). In a nutshell: Anderson&#39;s theory divides the <a href="http://en.wikipedia.org/wiki/Power_law">power law distribution curve</a> into two segments, a big head, a tall peak that represents things like top search queries, main current news issues, a blockbuster film, mass products etc... and rapidly drops and extends into a long tail, all the niche searches, stories, products, indie-music, B-movies etc... to put it simply, people search/buy/consume/are intereseted in &quot;less of more&quot;. The GigaOM piece adds to the equation a middle bit, the fat belly, that gathers social networks, online communities, aggregators (like digg) etc...</p><p><a href="http://www.netsquared.org/blog/anardelli/media-should-position-itself-in-the-fat-belly">read more</a></p> http://www.netsquared.org/blog/anardelli/media-should-position-itself-in-the-fat-belly#comments innovation models long tail media media 2.0 strategy Wed, 06 Sep 2006 17:12:10 -0400 anardelli 2017 at http://www.netsquared.org