http://www.netsquared.org/tags/discussions share stories about how web-based technologies are impacting people’s lives build toolkits for nonprofits around the globe to help extend their good work en-US http://www.netsquared.org/blog/rich-reader/avoid-shooting-yourself-your-social-media-foot-uzi <p>Social media practitioners must understand what not to do in the space, as the grassroots are extraordinarily unforgiving and interconnected. Don&#39;t be a weed. To wit, I received a message from a friend on Facebook, and immediately it struck me that he was shooting himself in the social media foot with an uzi. The message which I received was sent to 18 persons whose first name begins with the letter R. One can only assume that this instance of his message recurred many times, hence the uzi. It comes across as spam, however well-targeted it might be. It is a formula for failure. </p><p><a href="http://www.netsquared.org/blog/rich-reader/avoid-shooting-yourself-your-social-media-foot-uzi">read more</a></p> http://www.netsquared.org/blog/rich-reader/avoid-shooting-yourself-your-social-media-foot-uzi#comments best practices discussions events Forrester forums Groundswell Online Community Roundtable social media twitter Tue, 13 May 2008 15:38:10 -0400 Rich Reader 10243 at http://www.netsquared.org http://www.netsquared.org/blog/rich-reader/use-web2-0-tools-raise-money-your-organization <p>Before committing resources to particular milestones &amp; objectives for a fundraising campaign that employs groups, events, and applications on Facebook, OpenSocial, and other platforms, test (AB testing) the relative appeal of various assets (themes, messages, actors, stories, text, images, video, wikis, audio, speakers) and tools for your campaign on a representative sample of your target audience/engaged membership.</p> <p>Some set of elements fit together and perform as a whole better than others. Find out which combinations create the best results. </p> <p>Once testing is complete, estimate: </p><p><a href="http://www.netsquared.org/blog/rich-reader/use-web2-0-tools-raise-money-your-organization">read more</a></p> http://www.netsquared.org/blog/rich-reader/use-web2-0-tools-raise-money-your-organization#comments AB activate applications blogs budget campaign contests conversion depth discussions engage facebook follow-through fundraising games lead-in net2thinktank opensocial polls publicity roll-out surveys testing webinars widgets Wed, 07 Nov 2007 17:26:16 -0500 Rich Reader 7207 at http://www.netsquared.org