http://www.netsquared.org/tags/engage share stories about how web-based technologies are impacting people’s lives build toolkits for nonprofits around the globe to help extend their good work en-US http://www.netsquared.org/blog/rich-reader/use-web2-0-tools-raise-money-your-organization <p>Before committing resources to particular milestones &amp; objectives for a fundraising campaign that employs groups, events, and applications on Facebook, OpenSocial, and other platforms, test (AB testing) the relative appeal of various assets (themes, messages, actors, stories, text, images, video, wikis, audio, speakers) and tools for your campaign on a representative sample of your target audience/engaged membership.</p> <p>Some set of elements fit together and perform as a whole better than others. Find out which combinations create the best results. </p> <p>Once testing is complete, estimate: </p><p><a href="http://www.netsquared.org/blog/rich-reader/use-web2-0-tools-raise-money-your-organization">read more</a></p> http://www.netsquared.org/blog/rich-reader/use-web2-0-tools-raise-money-your-organization#comments AB activate applications blogs budget campaign contests conversion depth discussions engage facebook follow-through fundraising games lead-in net2thinktank opensocial polls publicity roll-out surveys testing webinars widgets Wed, 07 Nov 2007 17:26:16 -0500 Rich Reader 7207 at http://www.netsquared.org