http://www.netsquared.org/tags/b-testing share stories about how web-based technologies are impacting people’s lives build toolkits for nonprofits around the globe to help extend their good work en-US http://www.netsquared.org/blog/rich-reader/what-can-non-profits-learn-spaghetti-sauce <p>My friend and colleague, Beth Kanter, asked me for advice about how A/B multivariate testing applies to the design and execution of calls-to-action in the non-profit sector, with a particular eye toward how we leverage the social graph. What follows is my response to her question, from which I would hope that others will draw some benefit. </p> <p>Malcolm Gladwell reveals the key to success in a presentation that he made to the TED conference in 2004 entitled “<a href="http://video.google.com/videoplay?docid=-1999066850829759191&amp;q=%22malcolm+gladwell%22&amp;total=92&amp;start=0&amp;num=10&amp;so=0&amp;type=search&amp;plindex=7" target="_blank" title="Learning from Spaghetti Sauce">Learning from Spaghetti Sauce</a>”.</p><p><a href="http://www.netsquared.org/blog/rich-reader/what-can-non-profits-learn-spaghetti-sauce">read more</a></p> http://www.netsquared.org/blog/rich-reader/what-can-non-profits-learn-spaghetti-sauce#comments A/B testing beth_kanter calls-to-action cluster Malcolm Gladwell multivariate testing social graph Spaghetti Sauce target Mon, 17 Dec 2007 15:58:09 -0500 Rich Reader 7288 at http://www.netsquared.org