NetSquared, an initiative of TechSoup.org - campaign

Obama: the smartest political campaign the web has ever seen

Channing — Wed, 05 Nov 2008 14:59:52 -0500

What can we learn from the unstoppable Obama PR machine that just rolled over the country? Never mind the politics: the campaign was the smartest publicity siege that’s been seen in a long time. It’s particularly worth paying attention to how Obama and his crew of merry techsters paid attention to the net. They pulled a bunch of cool tools from their utility belt: social networking sites, twitter, text messaging, and even virutal advertising in video games. Find out more about their strategy and how it could work for your non-profit...

Ask Google for a World Diabetes Day Doodle

tudiabetes — Mon, 27 Oct 2008 07:24:39 -0400

With a few more days to go before our deadline of Nov. 1, I wanted to appeal to the rest of the NetSquared readers to help us reach our goal of 20,000 signatures, in an attempt to appeal to Google so they will consider doing a World Diabetes Day doodle on Nov. 14.

So far we have collected a little under 9,000 signatures (using iPetitions.com, if you are curious) on DiabetesDoodle.com.

Apps and More: The Social Media Campaign

amysampleward — Fri, 10 Oct 2008 06:17:01 -0400

We have seen it and heard about it time and again, but the Obama campaign is capitalizing on social media use and setting some great examples for nonprofits and other social change campaigns looking to try something new. Without any candidate endorsement, we can look at the success the Obama camp has had and try it out in our own work!

Newest in the playbook: iPhone app

On the official Barak Obama website ,supporters can now download and use the Obama iPhone application. As the site explains, the features include:

Net Tuesday SF: Creating Successful Web Campaigns for Your Nonprofit (March 11)

Britt Bravo — Thu, 28 Feb 2008 19:57:18 -0500

This month's Net Tuesday San Francisco will focus on how to creating a successful web campaign for your nonprofit. Our speakers will be David Taylor, the Founder and Director of Radical Designs, and Jon Warnow, an organizer and technology coordinator whose most recent project was Step It Up. Jon received a Brower Youth Award in 2007. Check out the YouTube video (above) about his work with Step It Up.

Net Tuesday San Francisco will be held at the TechSoup/CompuMentor offices (525 Brannan Street Ste. 300) on March 11th from 6-8 PM. RSVP on Upcoming, Meetup or Facebook.

Speaker Bios:

Identify the message that activates members and contributors in your next seasonal campaign

Rich Reader — Thu, 15 Nov 2007 15:35:41 -0500

Yesterday at the MediaPost Online Media, Marketing, and Advertising Video conference analysts declared that the starting point for campaign design must be research and testing. This is because the window has grown shorter in getting attention, developing commitment, and converting on your call-to-action. Themes, storylines, and next steps have to be quick, easy, urgent, and readily acceptable. So sort out the highest value concepts and propositions in a closed survey before you jump, so that you can proceed with confidence.

Use Web2.0 Tools to Raise Money for Your Organization

Rich Reader — Wed, 07 Nov 2007 17:26:16 -0500

Before committing resources to particular milestones & objectives for a fundraising campaign that employs groups, events, and applications on Facebook, OpenSocial, and other platforms, test (AB testing) the relative appeal of various assets (themes, messages, actors, stories, text, images, video, wikis, audio, speakers) and tools for your campaign on a representative sample of your target audience/engaged membership.

Some set of elements fit together and perform as a whole better than others. Find out which combinations create the best results.

Once testing is complete, estimate:

Networking the way we used to...

Steve Bridger — Thu, 15 Mar 2007 12:22:20 -0400

I found something interesting in my garage earlier this week. A tatty old piece of card?

Before the computer... or at least before they became part of our lives... I give you, The Telephone Tree.

I won't cross post the whole thing, but you can read the full story on nfp 2.0:

My Social Network, circa 1987

Does anyone else remember networking this way? It's so much easier now (I think).

Texas Campaign for the Environment

eweinb04 — Fri, 10 Feb 2006 17:43:29 -0500

Project Screenshot

URL

www.texasenvironment.org/blogs.cfm

Project Description

"Texas Campaign for the Environment (TCE) is dedicated to informing and mobilizing Texans to protect the quality of their lives, their health, their communities and the environment."

TCE created two blogs - TCE Enviro Blog and Texas Trash Watch .