Wired Magazine: Podcasting Roils Fund Raising

CoreyP — Thu, 06 Apr 2006 00:55:06 -0400

Wired posted a great story today on how podcasting is affecting local public radio affiliates during this year’s fund drive. It’s titled: Podcasting Roils NPR Fund Raising. Local stations are concerned that listeners will tune out and start downloading nationally syndicated programs during the week or two of fund drives

I think they are probably right and I think: Good! Don’t get me wrong, I love NPR programming and I want to see my local station continue to thrive (even though I probably now get 90 % of my audio entertainment from other podcasts). My point is, if the fund drives are causing people to stop listening to terrestrial radio and start subscribing to the RSS feeds, then maybe the local stations need to rethink the strategy of their local fund drives. Maybe there’s a better way that they can solicit funds AND use the technology that people are adopting?!

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Wired Magazine: Podcasting Roils Fund Raising