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 <title>NetSquared, an initiative of TechSoup.org - viral</title>
 <link>http://www.netsquared.org/tags/viral</link>
 <description>
share stories about how web-based technologies are impacting people’s lives
build toolkits for nonprofits around the globe to help extend their good work

</description>
 <language>en-US</language>
<item>
 <title>Heating Up NonProfits in the Arctic</title>
 <link>http://www.netsquared.org/blog/cauzoo/heating-up-nonprofits-in-the-arctic</link>
 <description>&lt;p&gt;Browsing the web for news, I came across this story about charities in the UK: &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.itpro.co.uk/news/108014/charities-told-to-use-web-better.html&quot;&gt;http://www.itpro.co.uk/news/108014/charities-told-to-use-web-better.html&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;It comes from a conference sponsored by British non-profiteers. Notable quotes include: &lt;/p&gt;
&lt;p&gt;&amp;quot;We are entering an age of participative media where anybody with access to a computer has the potential to contribute in a unique and valuable way,&amp;quot; Dame Suzi Leather, chair of the Charity Commission. &amp;quot;The challenge for charities is to harness this potential and channel it into genuine social change and community action on the ground.&amp;quot; &lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.netsquared.org/blog/cauzoo/heating-up-nonprofits-in-the-arctic&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.netsquared.org/blog/cauzoo/heating-up-nonprofits-in-the-arctic#comments</comments>
 <category domain="http://www.netsquared.org/tags/arctic-monkeys">Arctic Monkeys</category>
 <category domain="http://www.netsquared.org/tags/cauzoo">Cauzoo</category>
 <category domain="http://www.netsquared.org/tags/charities">Charities</category>
 <category domain="http://www.netsquared.org/tags/net2">net2</category>
 <category domain="http://www.netsquared.org/tags/social">social</category>
 <category domain="http://www.netsquared.org/tags/viral">viral</category>
 <pubDate>Mon, 19 Mar 2007 10:54:19 -0400</pubDate>
 <dc:creator>Cauzoo</dc:creator>
 <guid isPermaLink="false">2508 at http://www.netsquared.org</guid>
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<item>
 <title>Online Storytelling &amp; Cause Marketing: An Interview with Jonah Sachs of Free Range Studios</title>
 <link>http://www.netsquared.org/blog/britt-bravo/online-storytelling-cause-marketing-an-interview-with-jonah-sachs-of-free-range-studios</link>
 <description>&lt;a href=&quot;http://photos1.blogger.com/blogger/5918/1447/1600/DSCN0496.jpg&quot;&gt;&lt;img style=&quot;margin: 0pt 10px 10px 0pt; float: left; cursor: pointer&quot; src=&quot;http://photos1.blogger.com/blogger/5918/1447/200/DSCN0496.jpg&quot; border=&quot;0&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;Hello Net2 blog readers!&lt;br /&gt;&lt;br /&gt;I&amp;#39;m back from my 2-week trip to Peru which was awesome.&lt;br /&gt;&lt;br /&gt;Before I left, I did an interview for my &lt;a href=&quot;http://bigvisionpodcast.libsyn.com/&quot;&gt;Big Vision Podcast&lt;/a&gt; with Jonah Sachs, the Principal of &lt;a href=&quot;http://www.freerangegraphics.com/&quot;&gt;Free Range Studios&lt;/a&gt;, an advertising and marketing firm with offices in Washington DC and Berkeley, California that specializes in non-profits and socially responsible businesses. They created the award-winning film, &lt;a href=&quot;http://www.themeatrix.com/&quot;&gt;&lt;font style=&quot;font-style: italic&quot;&gt;The Meatrix&lt;/font&gt;,&lt;/a&gt; about factory farming, and the hilarious film, &lt;a href=&quot;http://www.storewars.org/flash/index.html&quot;&gt;&lt;font style=&quot;font-style: italic&quot;&gt;Store Wars&lt;/font&gt;,&lt;/a&gt; about the importance of organic farming.&lt;p&gt;&lt;a href=&quot;http://www.netsquared.org/blog/britt-bravo/online-storytelling-cause-marketing-an-interview-with-jonah-sachs-of-free-range-studios&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.netsquared.org/blog/britt-bravo/online-storytelling-cause-marketing-an-interview-with-jonah-sachs-of-free-range-studios#comments</comments>
 <category domain="http://www.netsquared.org/tags/cause">cause</category>
 <category domain="http://www.netsquared.org/tags/flash">flash</category>
 <category domain="http://www.netsquared.org/tags/marketing">marketing</category>
 <category domain="http://www.netsquared.org/tags/online">online</category>
 <category domain="http://www.netsquared.org/tags/storytelling">storytelling</category>
 <category domain="http://www.netsquared.org/tags/viral">viral</category>
 <pubDate>Fri, 29 Sep 2006 18:47:03 -0400</pubDate>
 <dc:creator>Britt Bravo</dc:creator>
 <guid isPermaLink="false">2097 at http://www.netsquared.org</guid>
</item>
<item>
 <title>YouTube for political candidates</title>
 <link>http://www.netsquared.org/blog/marshallkirkpatrick/youtube-for-political-candidates</link>
 <description>The video sharing service &lt;a href=&quot;http://youtube.com&quot;&gt;YouTube&lt;/a&gt; is everywhere.  After showing almost a million people the Colbert Bush roast before C-Span demanded they remove the video from their site, this week the company announced they would be accepting &lt;a href=&quot;http://socialsoftware.weblogsinc.com/2006/05/10/youtube-now-accepts-video-from-mobiles/&quot;&gt;video uploads from cell phones and other mobile devices&lt;/a&gt;.  Bloglines announced today that they would be adding flash-support so you can watch things like YouTube videos directly in your feed reader.  I know there are critiques of YouTube and alternatives to it - but it&#039;s got a whole lot of momentum right now.
&lt;p&gt;
But this is the coolest YouTube news I&#039;ve seen so far today.  A video like this can be spread by clicking on the YouTube logo on the bottom right, then copying the &lt;em&gt;embed&lt;/em&gt; code from the site onto your web page of choice.  This has a lot of potential.
&lt;p&gt;
&lt;object width=&quot;425&quot; height=&quot;350&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://www.youtube.com/v/SrvGXAtWCms&quot;&gt;&lt;/param&gt;&lt;embed src=&quot;http://www.youtube.com/v/SrvGXAtWCms&quot; type=&quot;application/x-shockwave-flash&quot; width=&quot;425&quot; height=&quot;350&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;
 This via &lt;a rhef=&quot;http://www.calacanis.com/2006/05/10/blow-it-up/&quot;&gt;Jason Calacanis of AOL&lt;/a&gt;.&lt;p&gt;&lt;a href=&quot;http://www.netsquared.org/blog/marshallkirkpatrick/youtube-for-political-candidates&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.netsquared.org/blog/marshallkirkpatrick/youtube-for-political-candidates#comments</comments>
 <category domain="http://www.netsquared.org/tags/elections">elections</category>
 <category domain="http://www.netsquared.org/tags/marketing">marketing</category>
 <category domain="http://www.netsquared.org/tags/promotion">promotion</category>
 <category domain="http://www.netsquared.org/tags/video">video</category>
 <category domain="http://www.netsquared.org/tags/viral">viral</category>
 <category domain="http://www.netsquared.org/tags/youtube">YouTube</category>
 <pubDate>Wed, 10 May 2006 17:37:05 -0400</pubDate>
 <dc:creator>marshallkirkpatrick</dc:creator>
 <guid isPermaLink="false">1222 at http://www.netsquared.org</guid>
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