NetSquared, an initiative of TechSoup.org - social media

Apps and More: The Social Media Campaign

amysampleward — Fri, 10 Oct 2008 06:17:01 -0400

We have seen it and heard about it time and again, but the Obama campaign is capitalizing on social media use and setting some great examples for nonprofits and other social change campaigns looking to try something new. Without any candidate endorsement, we can look at the success the Obama camp has had and try it out in our own work!

Newest in the playbook: iPhone app

On the official Barak Obama website ,supporters can now download and use the Obama iPhone application. As the site explains, the features include:

Announcing the Alpha Release of Social Media Toolkit

reifman — Thu, 09 Oct 2008 13:59:44 -0400

I am happy to share an early testing release of the NewsCloud Social Media Toolkit with you.

FriendRank and Fundraising?

Channing — Tue, 07 Oct 2008 11:42:13 -0400

Google has apparently applied for a series of patents that will enable it to a put a value on how connected you are, within your social network. Akin to the "pagerank" system used by the search giant for valuing the popularity of websites, "friendrank" would help identify individuals who are particularly influential within circles of friends.

WeAreMedia: Build the Social Media Toolbox

amysampleward — Tue, 30 Sep 2008 11:07:31 -0400

Starting October 6th, the WeAreMedia project participants are going to "unabashedly focus on the tools and collectively build the nonprofit social media tool box." The strategic framework in other modules is in, so now the real fun begins! Plus, there will be special prizes awarded for participation!

What's the WeAreMedia project?

Social Media Called On To Raise Relief Funds

amysampleward — Fri, 19 Sep 2008 15:35:22 -0400

After a series of hurricanes have devastated the Gulf Coast lately, charities both small and large are looking for much more in relief funds to support the varied relief efforts already under way.

Hear How to "Spark a Movement" through Facebook and Social Media

mhicksfacebook — Tue, 16 Sep 2008 19:13:30 -0400

Join Facebook and three leaders in using social media for social change for a deeper look at how to spread causes and organize real-world movement through online networks. The session is being held as part of Advertising Week in New York, and is free and open to the public.

Facebook Spark Series: Spark a Movement
When: Thursday, Sept. 25, 2008, 9:00-9:45 am ET

Where: The Times Center, 242 W. 41st Street, New York, NY

Presenters:

Dwight Caines, Lead Digital Strategy, Stand Up to Cancer
Joe Green, Co-Founder, Causes
Oscar Morales, activist and organizer, One Million Voices Against FARC

A Look at The Good That’s Happened Since Katrina.

jerrichou — Thu, 14 Aug 2008 16:12:11 -0400

Millions of voices will unite to speak out about positive change in New Orleans during the week of August 25th - the anniversary of Hurricane Katrina. The “New Orleans 100” initiative will highlight and encourage discussion among millions about 100 of the most innovative and world-changing ideas to take root in the city since Katrina.

Humane Social Marketing - Interview with Carie Lewis from the Humane Society

jedsundwall — Fri, 01 Aug 2008 18:48:59 -0400

Carie Lewis, Internet Marketing Manager at the Humane Society, talks about how the humane society is able to raise funds, awareness, and activity through social networks.

What are your favorite examples of using social networks for social change?

JoeSolomon — Wed, 11 Jun 2008 22:41:04 -0400

Thank you kbaird for the photo!

Avoid Shooting Yourself in your Social Media Foot with an Uzi

Rich Reader — Tue, 13 May 2008 15:38:10 -0400

Social media practitioners must understand what not to do in the space, as the grassroots are extraordinarily unforgiving and interconnected. Don't be a weed. To wit, I received a message from a friend on Facebook, and immediately it struck me that he was shooting himself in the social media foot with an uzi. The message which I received was sent to 18 persons whose first name begins with the letter R. One can only assume that this instance of his message recurred many times, hence the uzi. It comes across as spam, however well-targeted it might be. It is a formula for failure.