NetSquared, an initiative of TechSoup.org - social marketing

Have you no respect for human life?

idearist — Wed, 19 Mar 2008 01:45:34 -0400

Vote for Honoring Historymakers & Storytellers mashup. Your sex worker could change health law. Grátis.

Social Marketing University

weinreich — Mon, 12 Jun 2006 14:37:02 -0400

Social Marketing University
September 18 - 19, 2006
8:30 a.m. - 4:30 p.m.
UCLA Conference Center
University of California, Los Angeles
Westwood, California

Presented by Weinreich Communications

How do you help people adopt behaviors that will make them healthier and happier? How can you create positive social change?

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

Carnival of Marketing - focus on social marketing

weinreich — Mon, 15 May 2006 05:49:38 -0400

The Carnival of Marketing is up at the Spare Change blog. Because I'm the host this week, I have given it more of a social marketing twist that nonprofits can use. Plus, see what marketing lessons we can learn from the real carnies.