NetSquared enables social benefit organizations to leverage the tools of the social web.

Last week Google announced their new privacy policy to the world. The changes in the way that Google combines and uses information one shares with its services is effective in less than a month, on March the 1st. There is a few absolutely basic facts that every Internet user (be it a Google ID user or not) should be aware of in the context of the change, and I will try to brief them here. I would love to learn and understand how exactly non-profit organizations will be affected by the new policy -- I understand that this is a very complex issue, and it is still hard to distill how this situation will be different and unique for the civil sector in particular. It doesn’t make the questions any less important or urging for an answer though. The new Google Privacy Policy run about 10,000 words, and I strongly recommend the read.

Starting March 1st any information that Google engines tracked so far, and used for customizing a specific tool of your use (e.g. you must have noted the search results being differently positioned based on how you used the engine before) will be now available almost across the entire spectrum of Google products: “If you're signed in, we may combine information you've provided from one service with information from other services (...). In short, we'll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”-- Google's director of privacy, product and engineering, Alma Whitten wrote in a blog post.