Dr. Brij Kothari (Cornell) and his team have innovated, researched, and nationalized the use of "Same Language Subtitling" (SLS) on Bollywood film songs on TV, for mass literacy in India.  He laid the foundation for the SLS project as an Associate Professor at the Indian Institute of Management, Ahmedabad (IIMA) in its Centre for Educational Innovation, where he continues to teach as an Adjunct Professor.

Brij is an Ashoka Fellow, President of PlanetRead, a non-profit involved in scaling SLS efforts in India and other countries. He is also the CEO of BookBox, Inc, a for-profit social venture producing children's animated stories in more than 20 languages. He co-founded PlanetRead.org and BookBox.com as a Reuters Digital Vision Fellow at Stanford.

The SLS project has received awards from the Tech Museum of Innovation (San Jose), Development Marketplace (World Bank, Washington D.C.), the Institute for Social Inventions (London), and Manthan (New Delhi).

Session: Watch the video, then read the book: video and illiteracy